SAND & CYPRESS
public relations & marketing
Brand Strategy
Brand strategy and brand consistency are essential marketing tactics. From a professional website design to congruent marketing collaterals, Sand & Cypress ensures you are using your logo and brand in a way that speaks to consumers and helps them remember your organization's name.
Traditional Public Relations
While the marketing world has shifted to include social media, we can't underestimate the tried and true forms of traditional public relations and the power of a good press release. Sand & Cypress advises you on every opportunity to maximize your organization's exposure, from identifying news that's fit for TV and print, to advertising avenues and engaging events.
Social Media Marketing
Social media is a great and cost effective way to reach potential clients, but simply posting an image isn't always enough. Effective social media requires strategy, strong photography, and again, brand consistency. Together we can produce social media content that your followers will "like" and "love."
What's Being Said
Testimonials
"Jenn was an answered prayer that came into our work family with a passion for helping others. She jumped right into our marketing specialist position and was able to oversee all of our media – from website to press releases, video, photography and television and radio commercials and more! Jenn has a magical touch on all of her work. She makes certain her clients’ messages are perfectly conveyed to their audiences. Her professionalism and caring attitude is far above the levels of perfection, she is a one woman wonder with the power of getting it right the first time! She is a gold star that always sparkles!"
Stephanie McIntyre
Executive Director
North Carolina Seafood Festival
"If you are looking for a laser-focused professional to help take your business to the next level, look no further. Jenn Williams uses her excellent instincts and practical approach to create results. Aside from being a delight to work with, Jenn brings the full package. With each project, she seeks to understand completely before diving in, making her expertise in traditional marketing and targeted messaging even more effective. I can't say enough about Jenn. She's simply the best!"
Mary Cheatham King
Owner
Mary Cheatham King Real Estate
" I first met Jenn when she came into our office at Downtown Morehead City, Inc. offering to volunteer. She was new to town and wanted to become involved while getting to know her new community. It didn't take long to realize what a gem we had in Jenn. After a few months, she began creating original content for our Facebook page and launched our Instagram page. Jenn is a true team player and she has worked hard to really get to know our downtown Morehead City business owners, their stories and products. From quality photography to strategic social media marketing, I highly recommend working with Jenn and Sand & Cypress."
Lisa Rueh
Executive Director
Downtown Morehead City, Inc.
Jenn Lotz Williams
Sand & Cypress
Owner
About Me
An internship with the New Orleans Convention & Visitors Bureau in 2008 resulted in my dream job and the kick-start to my career in public relations and marketing. Over the past 10 years I have represented New Orleans' tourism industry during Super Bowl XLVII, served as the PR Liaison for the 2013 NCAA Women's Final Four and assisted with a city-wide PR team following the Deepwater Horizon Oil Spill. I have experience in various industries and multiple states. From hospitality to healthcare, I’ve practiced public relations from the Arizona desert to the beaches of San Diego and now coastal North Carolina. Through it all, I’ve never forgotten my New Orleans roots. At Sand & Cypress I believe in understanding my clients' goals while working together to tell their stories strategically through various marketing channels – social media, traditional public relations and advertising, events and more. The places I've experienced and the people I've met have helped me grow both personally and professionally. Sand & Cypress symbolizes my journey and allows me to do what I love most – tell inspiring stories of individuals and business owners who are making a difference in the communities we serve.
